How to sneak into your clients' decision making
A Talk by Konstantinos Papadopoulos (Account Manager, Google)
About this Talk
There’s a lot that influences consumers between their first moment of awareness and the final purchase. We call that in-between stage “The Messy Middle” and have partnered with The Behavioural Architects, a global consultancy firm, to better understand it.
For the past two years, Google studied over 250,000 online shopping journeys, drawing on decades of behavioural science to share surprising findings around how marketers can show up when it matters most — especially during times of uncertainty.